About
I got fired. Best thing that ever happened to my clients.
Jeff Spiegel. Luxury travel creator, operator of 7 brands, closer of $12M+ in partnerships. Based in Cabo San Lucas, on purpose.
The firing
The job was the cage.
I spent years on the buying side of marketing: approving budgets, reading reports, watching agencies invoice for outcomes nobody could find. Then the company let me go.
No victimhood here. It was the single most useful thing an employer ever did for me. It forced the question every creator eventually faces: if you know how these deals get approved, why are you waiting for permission to be on the other side of them?
The build
Fired → free, in five moves.
The firing
Laid off from the corporate marketing job
The one that came with a title, a commute, and someone else’s ceiling. The job was the cage. Losing it was the door.
The reps
Seven brands, built page by page
Years of unglamorous posting, testing, and deleting. The result: 1.5M+ followers built across 7 brands, including @cabo at 216K and @colorado at 150K.
The proof
75K followers in a single month
One brand, one month, one system working at full speed. Growth stopped being luck and became a process that could be repeated on demand.
The deals
$12M+ in brand partnerships closed
As an operator, not an agency. Ritz-Carlton, Four Seasons, Travis Mathew: names that don’t sign twice unless the first campaign paid.
The move
The whole system, run from Cabo San Lucas
Remote by design. The destination isn’t a backdrop, it’s the product demo.
The proof
- $12M+
- Brand deals closed
- 1.5M+
- Followers across 7 brands
- 75K
- Added in one month
- 366K+
- On owned pages today
The life
Cabo isn’t the reward. It’s the method.
The entire operation runs remotely from Cabo San Lucas. That’s not a lifestyle flex, it’s the product demo: the life the audience wants is the proof the system works. Every campaign shot here, every deal closed from a terrace, is the pitch.
Run a property? Let’s talk.
Campaigns measured in bookings, built by someone who has approved budgets like yours.
Building your own thing? Start free.
The playbooks behind the deals, free in The Vault. One email unlocks everything.