The Rate Card · Thursdays, 7am PT
One email a week. The stuff I’d tell you over coffee in Cabo.
What’s working in luxury travel content right now: deals, DMs, numbers, mistakes. Written by me, not a content team.
The format
Four sections. Four minutes.
It’s called The Rate Card because that’s what it is: what creators charge and what hotels actually pay, the one artifact both sides want and nobody publishes.
01
The Number
One real figure from inside the business that week, with three sentences of context. What a campaign invoiced, what a licensing renewal added, what a bad clause cost.
02
The Play
One tactic, fully executable from the email alone. No cliffhangers, no click to find out. If you can’t run it before Friday, it doesn’t ship.
03
The Property
A hotel, campaign, or destination spotlight. Creators read it to see what buyers reward; hotel marketers read it and see themselves.
04
The Door
One next step, rotated weekly: a playbook, a call, a reply prompt. Never more than one door per issue.
What lands in your inbox
The standing lanes.
Deal Diaries
Inside a live or closed deal: how it opened, where it nearly died, what it invoiced.
Rate Transparency
The numbers nobody publishes: what different deliverables actually price at, and why.
Tactics & Systems
The Play as the headline: pipelines, follow-up cadences, and the boring systems that close.
No subscriber-count theater. The list is young; the numbers inside it are not.
Want the documents before the emails? The Vault is the same unlock.