Speaking & press
Talks that name real numbers.
Creator marketing in luxury hospitality, from an operator who closes the deals he talks about. No frameworks without invoices behind them.
Topics
Three talks, all with receipts.
Luxury hospitality marketing
Why Your Creator Budget Isn’t Working
Most properties buy creators like media and get vanity metrics back. From someone who has sat on both sides of the table: how to buy outcomes instead, and what to demand in the report.
Creator economy
$12M in Brand Deals Without an Agency
The pitch, pricing, and pipeline systems behind $12M+ in closed brand deals, run by one operator. What scales, what doesn’t, and what the invoice actually looks like.
Both rooms
Building Destination Brands
How @cabo grew to 216K followers and @colorado to 150K: owning a place on the feed, why destination pages convert travel intent, and what that means for the properties in them.
Formats
- Keynote
- Panel or fireside
- Workshop for marketing teams
- Podcast or interview
Where you’ve heard this
The appearance list with logos is being compiled for this page. In the meantime, references from past rooms and recordings are available on request with any inquiry.
Press kit
The canonical bio.
Copy either version verbatim; both are approved. Name spelling: Jeff Spiegel.
Short · ~50 words
Jeff Spiegel is a luxury travel creator based in Cabo San Lucas. He has built an audience of 1.5M+ followers across 7 owned brands, including @cabo (216K) and @colorado (150K), and closed $12M+ in brand deals for luxury hospitality names.
Full · ~100 words
Jeff Spiegel is a luxury travel creator and marketing operator based in Cabo San Lucas, Mexico. He runs a portfolio of 7 owned brands with 1.5M+ combined followers, including the destination pages @cabo (216K) and @colorado (150K), and has closed $12M+ in brand deals across luxury hospitality. His campaigns are built like marketing engagements, not media buys: concepted against a property’s real objective, produced on location, and reported in numbers a GM will read. He speaks on creator marketing in luxury hospitality, creator monetization, and building destination brands.
- $12M+
- Closed in brand deals
- 1.5M+
- Followers across 7 brands
- 216K
- @cabo followers
- 150K
- @colorado followers
Approved headshots are supplied with every confirmed booking; downloads land on this page with the next asset drop.
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